Artificial Intelligence in Digital Marketing
Before the advent of digital marketing, marketing was not as customer-centric as today, given the audiences TV advertisements, and billboard ads had catered to. However, it is now more focused on potential customers with artificial intelligence tools in digital marketing.
The use of Social media is common among people, which makes it possible to accurately predict their needs. And in this situation, artificial intelligence can play a significant role.
Let’s see how Artificial intelligence (AI) is transforming Digital Marketing:
More Personalized Marketing
How customers react to and engage with marketing communications is evolving. When customer experiences are personalized, people are more likely to make a purchase.
In the AI system, algorithms can deduce a person’s needs and psychology from their online behavior. That’s when marketers will utilize customized data to personalize their communications on an individual level, rather than the generic target groups that marketers relied on in the past.
For instance, Amazon, which is known for automation and tech, has a record of:
- Everything you’ve ever purchased
- Your product browsing history
- Addresses you’ve lived and worked at
- TV shows and music you’ve listened to
- Apps you’ve downloaded
- Devices you’ve used to watch movies or download eBooks
Customer Service Support
Chatbots are now utilized to handle typical customer inquiries and provide immediate responses at any time of the day or night to save workload and ensure agility.
This means less time for customer service and less workload, allowing agents to participate in conversations that require a more personal response and strategic approaches.
For example, Nestle:
By launching a new product called “Cookie Coach,” Nestle has increased the scope of its AI initiatives. In order to respond to questions about their “Toll House chocolate chip cookie recipe” Nestle USA developed this virtual assistant. Ruth is a multimodal virtual assistant with autonomous animation that is a part of an AI-powered coach. With the use of several strategies, nestle has successfully guided its digital expansion.
Content Creation
With the help of AI-powered content strategy tools like, Concured, marketers can quickly identify their best-performing content, plan future content effectively, reuse existing content, and distribute it across many channels. Forbes is currently producing content that was partially created by AI.
Ignoring the benefits of AI in digital marketing means that your company is sure to fall behind its competitors in a world that’s increasingly relying on technology. So take advantage of how artificial intelligence is changing our lives and let it change your digital marketing strategy.
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