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How AI is Changing Web Development – and What it Means for Brands

admin — Mon, 04 May 2026 21:21:42 +0000

The web development pipeline that took six months in 2020 now takes weeks. AI is the reason – and it has quietly become the most consequential shift in how brands build their digital presence since the move to mobile.

If you’re commissioning a website in 2026 – for a launch, a rebrand, or a simple refresh – here’s what has actually changed, what hasn’t, and what to look for in your partners.

What can AI actually do in web development?

AI now assists with three layers of every build.

Code. Modern AI assistants like Claude, GPT, Cursor, and GitHub Copilot can write production-ready HTML, CSS, JavaScript, and PHP from a clear brief. A senior developer can ship in days what used to take weeks.

Design. Tools such as Figma’s AI features, Galileo, and Vercel’s v0 generate first-pass layouts you can refine. They are useful for quick concepting, less useful as a final design system.

Content. Drafting copy, generating product descriptions, structuring FAQs, and optimizing for search – all faster and cheaper than ever.

Does AI replace web designers and developers?

Not yet, and probably not soon for premium work. AI accelerates the repetitive parts – boilerplate code, basic layouts, draft copy – but still struggles with brand judgment, accessibility nuance, performance optimization, and the editorial taste that makes a site feel premium rather than generic.

The agencies producing the best work right now treat AI as a leverage tool. It handles the 70% of work that is pattern-recognized while the team focuses on the 30% that defines brand and experience.

What should brands look for in an AI-assisted web build?

Three things separate a good AI-assisted build from a generic one.

Strategy first. The brief, the audience, the differentiation – none of this comes from AI. If a partner skips strategy and dives straight to code generation, you will get a website that could belong to anyone.

Custom design. Templates are faster than ever, but a templated site is still a templated site. Premium brands need bespoke design choices an AI has not already shown a thousand other sites.

GEO readiness. AI search engines such as ChatGPT, Perplexity, and Google AI Overviews are increasingly how people find brands. Your site needs structured data, semantic HTML, and clean factual content so AI engines can quote you accurately. Most builds still skip this entirely.

How does Tell It Communications use AI in its builds?

Tell It Communications uses AI throughout the strategic communications and digital marketing work delivered for clients across the MENA region – for content drafting, code generation, schema markup, and rapid prototyping. Headquartered in Dubai with a second office in Beirut, Tell It treats AI as a leverage tool, not a substitute for the strategic and creative judgment that distinguishes a premium brand presence.

What is next for AI in web development?

The shift is not slowing. By 2027, expect AI to handle more of the build than the human – but the parts that remain human (strategy, brand, taste, and Generative Engine Optimization) will be what determine whether a site stands out or blends in.

If you are planning a website refresh in 2026, the question is not whether your partner uses AI. They will. The question is whether they use it to ship faster – or to ship smarter.

Have a project in mind? Tell It Communications works with brands across the Middle East and North Africa on web, content, PR, and integrated communications. [Get in touch](https://tellit-dxb.com/contact/) and we’ll come back within one business day.

The post How AI is Changing Web Development – and What it Means for Brands appeared first on Tell It.

Email Subject Lines: Master the Art to Boost Open Rates

admin — Fri, 16 Jun 2023 10:37:10 +0000

Have you considered the significance of email subject lines in capturing your audience’s attention? Just like in personal relationships, the first impression your email creates can determine whether it gets opened or ignored. Email subject lines act as the gateway to your message, influencing the open rate—the percentage of recipients who choose to open your email instead of sending it to the junk folder.

A high open rate indicates that your email subject lines resonate with your audience. So, how can you increase it? In this blog post, we will share five actionable tips to help you master the art of writing compelling email subject lines that boost open rates and leave a lasting impact.

Be Concise:

To grab your recipients’ attention, keep your subject lines short and to the point. Aim for 50 characters or less to ensure they display fully on mobile devices. Concise subject lines capture attention and convey the essence of your message effectively.

Example: “Limited Time Offer: 50% Off Today!”

Spark Curiosity:

Utilize intriguing language in your subject lines to pique recipients’ curiosity and compel them to open your email. Craft lines that create a sense of anticipation and eagerness to discover what’s inside. Curiosity is a powerful motivator that can significantly impact your open rates.

Example: “Discover the Secret to Doubling Sales Overnight…”

Personalize When Possible:

Tailor subject lines to individual recipients whenever possible. Personalization adds relevance and makes recipients feel valued. Incorporate recipient-specific details, such as their name or location, into your lines. This approach increases the chances of your email being opened and helps build a stronger connection.

Example: “John, Special Offer Just for You!”

Utilize Strong Verbs and Action Words:

Infuse subject lines with powerful verbs and action words to create a dynamic and engaging tone. This adds energy and urgency, enticing recipients to take action. Strong verbs help your email stand out and generate excitement and engagement.

Example: “Ignite Your Creativity with our Exclusive Webinar Series”

Create a Sense of Urgency:

Incorporate words or phrases that create a sense of urgency or time sensitivity. By highlighting limited-time offers, deadlines, or exclusive opportunities, you give recipients a compelling reason to open your email immediately. Urgency motivates action and helps prevent procrastination.

Example: “Last Chance: Register Now for the Holiday Discount!”

Ready to make a powerful first impression with your next email? Let us help you create captivating and engaging subject lines. Contact us today to unlock the full potential of your email marketing campaigns.

The post Email Subject Lines: Master the Art to Boost Open Rates appeared first on Tell It.

Artificial Intelligence in Digital Marketing

admin — Mon, 01 Aug 2022 13:40:03 +0000

Before the advent of digital marketing, marketing was not as customer-centric as today, given the audiences TV advertisements, and billboard ads had catered to. However, it is now more focused on potential customers with artificial intelligence tools in digital marketing.

The use of Social media is common among people, which makes it possible to accurately predict their needs. And in this situation, artificial intelligence can play a significant role.

Let’s see how Artificial intelligence (AI) is transforming Digital Marketing:

More Personalized Marketing

How customers react to and engage with marketing communications is evolving. When customer experiences are personalized, people are more likely to make a purchase.

In the AI system, algorithms can deduce a person’s needs and psychology from their online behavior. That’s when marketers will utilize customized data to personalize their communications on an individual level, rather than the generic target groups that marketers relied on in the past.

For instance, Amazon, which is known for automation and tech, has a record of:

Everything you’ve ever purchased
Your product browsing history
Addresses you’ve lived and worked at
TV shows and music you’ve listened to
Apps you’ve downloaded
Devices you’ve used to watch movies or download eBooks

Customer Service Support

Chatbots are now utilized to handle typical customer inquiries and provide immediate responses at any time of the day or night to save workload and ensure agility.

This means less time for customer service and less workload, allowing agents to participate in conversations that require a more personal response and strategic approaches.

For example, Nestle:

By launching a new product called “Cookie Coach,” Nestle has increased the scope of its AI initiatives. In order to respond to questions about their “Toll House chocolate chip cookie recipe” Nestle USA developed this virtual assistant. Ruth is a multimodal virtual assistant with autonomous animation that is a part of an AI-powered coach. With the use of several strategies, nestle has successfully guided its digital expansion.

Content Creation

With the help of AI-powered content strategy tools like, Concured, marketers can quickly identify their best-performing content, plan future content effectively, reuse existing content, and distribute it across many channels. Forbes is currently producing content that was partially created by AI.

Ignoring the benefits of AI in digital marketing means that your company is sure to fall behind its competitors in a world that’s increasingly relying on technology. So take advantage of how artificial intelligence is changing our lives and let it change your digital marketing strategy.

The post Artificial Intelligence in Digital Marketing appeared first on Tell It.

The Ultimate Guide to Public Speaking

admin — Tue, 26 Oct 2021 18:09:44 +0000

Public speaking is a valuable power which enables you to do the simplest act, from giving a discourse at a companion’s wedding to exciting a gathering of volunteers at a cause occasion or simply delivering a pitch to a client. Growing your public speaking abilities can expand your certainty and assist with defeating the fear and anxiety you might have. One that is quite common even among senior executives.

Techniques to Improve Public Speaking
Here are some tips that can help you develop your public speaking skills:

Practice: In simple words, practice makes perfect. Keep practicing until you are comfortable enough with the material at hand.

Tone of Voice: Your voice is the main tool you will use as a public speaker. One basic approach to further develop your voice is by figuring out how to inhale and exhale before you speak.

Breathing: Practice breathing techniques before you head out to give your speech. Several techniques will aid in your speaking ability and releasing the anxiety.

Body Language: Body communication is your body’s way of imparting without utilizing words. It’s the blend of looks, motions, and developments that pass on what’s happening in your psyche. Practice solid, confident body language to fuel your show.
Plant your feet, stand tall and firm. Assuming you’re actually fit for standing upright, ensure you stand tall and straight during your speech.

In case you’re feeling anxious before your speech or show, pause for a minute to remain in a powerful position. Doing this for only a couple of moments will raise your testosterone and increment your self-confidence while lessening pressure, and nervousness.
Be facially expressive. Your looks should coordinate with the message you are conveying.

Aim to imitate speakers you admire and view clips of them, and parts of their style that you feel could work for you. Then, “fake it until you make it.” In other words, act confident until you feel confident.

Audience interaction: Great public speakers are always on top of their crowd. Public speaking is more than standing in front of a crowd and talking; you additionally need to engage with your crowd.

At the point when you talk, you have around 60 seconds to catch your crowd’s attention and captivate them before they tune out. Grab their attention the minute you appear.

Despite how large your crowd is, attempt to visually connect with whatever number of individuals you could. It will cause them to feel like you are talking straightforwardly to them. Always make eye contact and use the W method.

A conclusion should remind the audience what the speech was about, and often reiterates a call to action. Look them in the eye and give them something to remember after the presentation is over.

Get in touch with Tell It’s team of expert public speakers for support.

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Let’s talk influencer marketing

admin — Mon, 05 Apr 2021 06:12:22 +0000

Influencer marketing rose from the common practice of celebrity endorsement. A typical influencer marketing arrangement includes a partnership between a brand and an influencer to promote their products or services, or alternatively an opportunity secured based on relevance and common values.

Brands seek access to highly engaged niche audiences and influencers seek a value exchange
that provides either income or stardom.While Brands gain a human touch for delivering their message, influencers gain exposure to help them build their own personal brand.

Today, the COVID-19 pandemic has accelerated the importance of influencer marketing in brand strategies and its growth worldwide, despite the decrease of the total advertising expenditure. With this form of affiliate marketing picking up, Influencer Marketing Hub indicates that 79% of surveyed marketing managers, pointed that they would dedicate part of their budget to influencer marketing in 2020. In 2021 and the years to come, this is expected to increase exponentially, especially in the Middle East and North Africa.

What makes a successful influencer marketing campaign?

Defining the targets is key for the selection of influencers of the right profile. This, of course, should be aligned with the objectives and working on achieving those goals. In a nutshell, the focus should be on results.

In addition to being result-driven and setting KPIs, data has become abundant and hence, it should be used for optimal results and to avoid fraud, especially with the high number of influencers across the globe.

How do you select the right influencer?

Automation tools and softwares are available to assist with the selection process based on specific criteria, however, the management of each influencer and the complexity is also a factor to consider. The more complex the process with a specific influencer, the more time consuming and complication that would reduce the return on investment (ROI). That said, budgets need to be taken into account as well.
In this case, would you go for top tier influencers, micro influencers, of nano influencers? There is no right answer, but it is worth considering that if you choose multiple micro and nano influencers, more time will be needed for management and ROI may be similar to choosing a top tier influencer. This choice is dependent on the available resources, goals, targeting, and budgets.

Get in touch with us to learn about influencer marketing campaigns, including multi-channel influencers, internationality and many more.

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